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Ask Entrepreneur - Marketing

Marketing

Is there a database of firms who have experience selling online media?

I am specifically interested in firms that have experience selling online multi-cultural advertising. We have the product offering; we are looking for rep firms that can sell the products.
Marketing

How is the value of existing inventory determined?

I'm currently contemplating the purchase of a manufacturing company that has been in operation for many years. Part of the agreement would be that the current inventory levels would be maintained and...
Marketing

What's the best way for a small manufacturing company to obtain corporate clients?

We are a small ammunition manufacturer looking to place our product on store shelves. Currently, we do mail-order ammunition sales to consumers, but would like to expand and get our product on store s...
Marketing

How do we determine volume discounts?

My company sells a software product (soon to be more products). I have been asked a few times about volume discounts, but am unsure how to decide what to offer. Do I offer breaks at 10 units? 50 units...
Marketing

How do I raise prices without scaring away my clientele?

I have been in business since 2002 and the cost for the services I provide have never increased. With the cost of overhead more than creeping up each year, my profit is at a standstill and I feel as...
Marketing

How do I raise prices without scaring away my clientele?

I have been in business since 2002 and the cost for the services I provide have never increased. With the cost of overhead more than creeping up each year, my profit is at a standstill and I feel as...
Marketing

How do you obtain a sponsorship?

My company throws different events throughout the year and gives a large percentage of the proceeds to charity. It is a great opportunity for companies going after the same demographics that we aim at...
Marketing

How can I advertise my new green advertising firm?

I live in Greece and green advertising is still in its first stages here. All green advertisements lack quality and effectiveness. That's why I have decided to open up a consulting firm for green prod...
Marketing

How do I court restaurants with my food product?

I have a unique dessert product, with excellent presentation and marketability. After sitting down with a S.C.O.R.E. counselor, I have a business plan to market this product as a delivery service to t...
Marketing

What is the best marketing technique for the kind of rental business I'm starting?

I am a student at Occidental College. Next semester, I am starting my own business called Rent-A-Calc. This business will provide rental calculators for students which will save them lots of money. My...
Marketing

How much do I charge a client for a marketing plan?

Hi, I've submitted a lengthy and quite comprehensive proposal to a potential client to help increase the sales for their product and give them market presence, branding, etc., citing specific target c...
Marketing

How can I get my product on QVC or HSN?

I'm a fitness guru and 9 time world weightlifting champion. I've been privileged enough to train some great people and help them get back to good health. I've written a book I would like to promote on...
Marketing

How do I accurately measure my customers' experience when most are surveyed out?

Surveys are everywhere but people don't trust them. My mother even threatens to survey me on why I don't visit more often. So how does a company really know what the customer is feeling about your s...
Marketing

How can I remold my business to attract younger generations?

Our 35 year-old restaurant is an upper class 4 star restaurant that has been fortunate enough to grow with our current customers. Unfortunately, our customers are now either retiring or dead. We are...
Marketing

What is the most lucrative way to market a new slogan?

I have done a basic search on the uspto.gov website, as well as an internet search, and have found nothing to dissuade me from believing that my slogan has not been used. I know there are other searc...

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