I started my own website that allows college students to buy, sell or trade items to other students either from their own school or schools across the U.S. The site has only been operational for about a month and I'm having trouble marketing to college students. How do I get students to come to the site and check out its potential. Right now I'm focusing on one or two schools and hope to reach other schools once it starts catching on.
Some people are telling me to cut my advertising as a cost saving measure when times are tight. Others recommend spending more during the downturn. I know that in past recessions, customers' behavior changes (i.e. clipping more coupons). I also remember when large companies like Nike increased advertising resulting in record sales during a downturn. Is there any indication or sound advice on the idea that now is the time to increase our advertising efforts?
I have an online art gallery for Texas artists and I want to extend it to other states after I get this one off the ground. Any marketing ideas? I think that people are loyal to there region and I hope to capitalize on that mindset by building a site for each state. Any tips?
Two months ago I opened a coffee house in Southern California. We specialize in gourmet coffee and tea. Everyone that comes in seems to like the place and our drinks, but still we don't have the turn around that we would hope for.
What is the proper discount and at what volume do you determine each discount? I have been selling my product -- tea -- to mom-and-pop-type stores and they are buying 12 packages at a time. But now, I have been given the opportunity to offer a volume discount to a large chain store. How does one begin to offer this discount as to not offend my potential customer and also still make a profit?
I have a large database of email addresses for both active and prospective customers. I want to start an e-newsletter -- so is it best to send them all the first newsletter and have an unsubscribe option, or should I send them all an email asking for permission to send newsletters? Other ideas?
Our social networking site will focus on event planning, organizing and reviews. We are planning to release our beta release in early 2009; there is currently a holding page for people to register interest. Our goal is to reach 10,000 members before the real site release. What are some of the most effective ways to reach this goal within our limited financial capabilities?