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Ask Entrepreneur - Marketing

Marketing

I am beginning a home-cleaning business. Another woman who cleaned in our small town was killed in a car crash four days ago. Is it OK to advertise to her clients? And if so, how long should I wait?

One of her clients is probably the wealthiest person in the county or maybe even the state. I don't want to miss an opportunity to work for her, but I don't not want to be unethical or immoral.
Marketing

How could I boost my lunch time sales in my restaurant? I

I generally have 20 to 25 tables during lunch. My waitresses aren't happy with this, and neither am I. I understand catering is a way to get my numbers higher, but I'd like people in the restaurant so...
Marketing

What's the fastest ways to get clients for my training business?

I'm starting a training business offering advanced training to experienced and newly licensed estheticians. I am currently giving information-based talks to students at beauty schools, soon to be my n...
Marketing

How can I get consumers who are looking for custom jewelry to my website?

The name of my business is Beatrice Custom Jewelry (website: http://ripandbebe.com/) I have been making accessories for about two years, and I would like to know why I am having such a hard time tryin...
Marketing

How should I do marketing to receive more replies from potential customers?

I am currently doing my home-based distribution business mainly for pet products and giftwares for pet owners. But it's hard for me to get replies from potential customers after I sent numbers of broc...
Marketing

I have a wholesale costume jewelry company with limited funds. Should I hire a salesperson and, if so, should that person be full-time of part-time?

I have been in business for seven years selling in hospitals. I have started wholesaling this summer and have done well. What should be my priorities in organizing my business for success? I have bee...
Marketing

I feel overwhelmed by the number of networking contacts I have to keep up with.

I'm an event planner, so you can imagine how many contacts I have in my industry alone. I have several contacts for the same thing, and many of them I have networked with including seven photgraphers,...
Marketing

How do I accept advertisments for my new magazine if I don't have all the supporting software?

I am creating the magazine in Microsoft Publisher, and some ads might be saved in Photoshop, for instance. I don't have the money to purchase all the software to accept so many advertisments. However,...
Marketing

Is television a good marketing tool for a Christian T-shirt business?

I would like to start a Christian-only T-shirt business and would like to know whether advertising on TV is a practical way to get large sales immediately.
Marketing

How would I market a video that explains the collision-repair process?

I am an automobile claims adjustor. My own company is not interested in a customer-service video I created and produced that explains and streamlines the collision-repair process. How would I begin to...
Marketing

How can I advertise my website for eco-crafters cost-effectively nationwide?

As a startup business, I've been spending quite a bit of money on advertising. I have no other overhead, meaning a brick and mortar building, but I'd like advice on the most cost-effective way to get...
Marketing

My cleaning business is slowing down because of the falling economy. What can I do to market to more people and get new clients?

With the falling economy, more and more people are cutting back on things like services. Right now we clean residential properties. We would like to expand and clean commerical properties as well. We...

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