Adina Grigore

Adina Grigore

founder of S.W. Basics

More From Adina Grigore

Prepare to Succeed

How to Get Your Startup Past the Debbie Downers

After skincare line S.W. Basics met with Target, the founder got a mixed receptions: some people cheered and others were scared for her business. Here is how she dealt with it.
The Grind

The Awkward Tween Stage: When a Company Isn't a Startup or a Big-Name Business

This in-between stage for a company can be challenging. The founder of S.W. Basics Adina Grigore discusses the issues and frustrations she is facing as a pre-teen company.
Prepare to Succeed

What a CFO Taught My Startup About Projections

From hockey-stick growth to flat lines, projections can run the gamut. For our series The Grind, the founder of S.W. Basics offers up advice about how she handled these, at times, elusive forecasts.
Growth Strategies

Want to Work at a Startup? Here Is How.

For our series The Grind, the founder of S.W. Basics offers up advice on how to catch the attention of startup founders.
Marketing

Why Your Business's Name Doesn't Matter as Much as You Think

The founder of S.W. Basics delves into why her company changed its name and the time-saving rebranding tips she learned along the way.
Finance

How the Founder of S.W. Basics Got Her Confidence Back

When you are looking to raise growth funding, you'll often have to answer extremely tough questions about your business and yourself. Here's how one business owner rediscovered just how important it is to be confident.
Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.