Al Lautenslager

Al Lautenslager

Author, Speaker, and Consultant

More From Al Lautenslager

Marketing

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
Marketing

What Do Editors Look For?

It pays to do some research <I>before</I> you send out that press release.
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Marketing

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Marketing

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Marketing

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Marketing

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
Marketing

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
Marketing

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
Marketing

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
Marketing

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.