An aspiring filmmaker and a passionate movie blogger, Ankit Ojha writes regular film reviews for his own blog Cinema Elite, and is also a contributor to Empire Magazine Arabia. He has a varied experience in television, radio and print, having produced for -and promoted- many a brand, including the Middle East sector of Fox International Channels, among others.
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Without referencing the numerous celebrity mishaps in roles as brand advocates or influencers, it's really a no brainer to say that these individuals must be chosen with care.