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Business is tough. Success is often just keeping the doors open until things finally click.
Marketers have a unique opportunity to get closer to their customers through emerging technology, turning the tables on traditional advertising techniques.
There is a mountain of Twitter data available with vast potential to enhance your marketing, once you have the resources to make sense of it.
Basic research and expert interviews can be used in various channels to increase reach.
Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
SEO is not just about what is written. An SEO strategy for images is important for promoting, and protecting, your brand.
Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
Knowledgeable people bring authority to your blog, not mention help socializing it, but don't let them overshadow you.
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
You probably aren't in a flashy industry but you, your team, the company you've belt and the customers you help are stories worth telling.