More From Barry Farber
"Works Great!"
Using testimonials to unleash the power of the second opinion
Wild Ideas
Nature's calling, and it has a lot of good thoughts on building your business.
Marketing
Meeting a New Customer
Four simple ways to make your meeting with that new customer a success.
Diamond Minds
You'll have to work for it, but knowledge is your best shot at success.
Marketing
Selling Points
Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.
Deep Focus
How do <I>you</I> spell success?
Marketing
Just Be Yourself
Next time you go on a sales call, don't pocket your personality at the door.
Recharge Your Battery
All the energy you need to keep going and going and going . . .
Comic Relief
Humor is good medicine; it could also be the best way to close a sale.
Positively Poised
What it's all about
Marketing
Open Sesame
You don't need a secret password to get through your prospects' doors. All it really takes is a good strategy.
