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BizCast

BizCast

Guest Writer
Behind every great company is a great story. BizCast casts a positive light on today’s innovative middle market businesses – uncovering the spark that makes these companies special. 

More From BizCast

Leadership

When His Industry Was Hit With a Catastrophic Event, This Business Leader's Response Was to Be as Transparent as Possible With Customers

After Lehman Brothers collapsed, Wealth Management Group sought to reassure customers by explaining what was happening.
Branding

How to Differentiate Your Brand With Customers Who Crave Experiences

One hotel brand found its guests want a special experience at each location.
Pivoting

How This Business Leader's Focus on Local Turned His Business Around

Getting over 430 locations on board was no easy feat.
Diversify

How This Entrepreneur Diversified His Business When His Industry Was Turned Upside Down

The Affordable Care Act caused upheaval in the healthcare industry. Here's how one business leader dealt with the change.
Growth

How Do You Put Your Mark on a Company That Is Already Successful?

It's a challenge to inspire a company that is already doing great.
Growth Strategies

You Can't Create Positive Change If You're Not Prioritizing Your Own Happiness and Well-Being

Don't sacrifice yourself because you think it will help your company grow.
Taking Risks

Why Cutting Off 50 Percent of Its Revenue Stream Was the Best Choice for This Chocolate Company

After a turnaround, World's Finest Chocolate recommitted to its core mission.
Lessons

Micromanaging Everything Is Not Going to Help Your Business Grow

Learn to trust the right hires with your money and ideas.
Growth Strategies

Don't Stick With a Failing Project or Person Just Because You've Already Invested Time and Money

The best thing you can do is get out of that situation as quickly as possible.
Feedback

Why This Business Leader Says Feedback Is the 'Breakfast of Champions'

Asking for feedback is the only way to know if you're doing a good job.
Team Work

Good Leaders Know How to Address Problems With a Team Member, Even When It's Difficult

Complaining behind someone's back is a good way to break apart a team.
Success Strategies

Why It's More Important for Your Business to Be Healthy Than Smart

Prioritizing technology and marketing may be sexy, but a successful company needs to focus on long-term vision and keeping employees engaged.