Brian Kateman

Brian Kateman

Entrepreneur Leadership Network Contributor
Cofounder and President of the Reducetarian Foundation

About Brian Kateman

Brian Kateman is co-founder and president of the Reducetarian Foundation. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: Sept. 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017).

More From Brian Kateman

Food Businesses

Plant-Based Eating Isn't Just Salads And Beans. The Vegan Dessert Market Continues To Grow.

As consumer interest in plant-based eating continues to snowball, major brands and new names alike expand their dessert offerings.
Food Businesses

Don't Forget the Mustard: Small, Eco-Friendly, Health-Conscious Companies are Conquering Condiments

It's not just meat that's going veggie. Spreads, dressings, and toppings are getting a plant-based, health- and environment-conscious makeover.
Food Businesses

Better Fettuccine: How Companies Are Reinventing Pasta For The Low-Carb Era

These companies want you to have your pasta and eat it too with low-carb, high-protein alternatives.
Food Businesses

The Seed of an Idea: How Buckwheat, Hemp, Chia and Flax Are Taking Over

Seedlings and mighty superfoods like buckwheat, hemp, chia and flax have gone mainstream.
Health and Wellness

Algae Is the New Popcorn. And Pasta. And Bacon.

Algae is making its way from the bottom of the sea to your kitchen cabinet.
Personal Health

The Protein Bar Game Is Going Vegan

Plant-based protein is a trend that's here to stay in the health-minded snack market.
Health and Wellness

How Plant-Based Brands Are Infiltrating the Beverage Industry

Drink your veggies – and your fruits, herbs and nuts! Wellness-focused plant-based beverage companies are exploring new avenues.
News and Trends

How the Humble Chickpea Stormed Snack and Dessert Markets

Hummus has taken America by storm, and it isn't stopping anytime soon.
Lifestyle

Is Vegan Protein Powder the Next Big Wellness Business?

It's a growing market – and it's not just for bodybuilders
Food

Plant-based Meat Has Officially Reached 'Global Phenomenon' Status

While the U.S. is seeing a huge appetite for plant-based meat and cutting-edge innovation, the rest of the world is also waking up to peoples' demand for a healthier, more sustainable way of living and eating.
News and Trends

Plant-Based Jerky Is the Sustainable Snack of the Future

Beef and turkey are no longer the only booming options on the shelf.
News and Trends

Biotech Startups Pounce on Cultured Pet Food

Methods of production vary, but they all provide sustenance without any environmental damage or animal suffering.
Marketing

The Best Way to Brand Your Plant-Based Business

When it comes to food without animal products, the right descriptor can be make-or-break.
Food

Marianne Williamson May Seem a Little Bananas, but She's Right to Focus on Food Issues

Williams's contribution on the debate stage was small, but important. Fixing our broken healthcare system won't be easy for politicians or entrepreneurs -- but it would save millions of lives.
Arby's

Arby's Is Unknowingly Trolling Many of its Own Customers With Its 'Carrot' Made of Meat

The company's executives may be laughing at their marketing team's latest publicity stunt, but with the plant-based meat market projected to be worth $27.9 billion by 2025, the joke is entirely on them.