Brian T. Anderson

CMO of POPin

Brian Anderson is chief marketing officer at POPin. He has 25 years of global marketing experience in technology, business-to-business and business-to-consumer markets. He has a proven track record of success in branding, revenue growth, M&A, IPO, as well as multiple key marketing disciplines.

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Latest

Employee Experience & Recruiting

Getting Employees to Tell the Whole Truth When You Need to Hear It

Only strong leadership will convince your team they can tell you problems without being blamed for them.

Collaboration

Why Corporate Collaboration Tools are Fundamentally Flawed

These tools lack the ability to derive meaningful insights from the interactions between employees and colleagues.

Culture

3 Compelling Reasons to Adapt the Workplace Culture for Social Media

The use of social media cannot succeed unless a company's overall culture embraces the effort.

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