Carol Roth: Page 7

Entrepreneur, TV host and small business expert

Carol Roth is the creator of the Future File™ legacy planning system, a “recovering” investment banker, business advisor, entrepreneur and best-selling author. She is also a reality TV show judge, media contributor and host of Microsoft’s Office Small Business Academy. A small business expert, Roth has worked with companies of all sizes on everything from strategy to content creation and marketing to raising capital. She’s been a public company director and invests in mid-stage companies, as well.

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Latest: Page 7

Business Ideas

Why 'Follow Your Passion' Is Awful, Flawed Advice

It's sad that so many people think that you need to earn a living from what you love to do the most.

Marketing

The Rocky and Bullwinkle Effect: Why You Should Consider Marketing to Multiple Audiences

Choosing the right message often requires you to target two or more audiences with very different interests.

Starting a Business

How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years

The CEO of Zaycon Fresh shares the entrepreneurial lessons he learned from taking his circumstances and turning them into a major business opportunity.

Marketing

The Simple Customer-Service Mistake That Cost $800

Why being proactive, rather than reactive, in customer service creates loyalty and makes 'cents'.

Leadership

What Entrepreneurs Can Learn From Pro Hockey

A look at the many parallels between great hockey teams and great businesses.

Thought Leaders

5 Myths -- and One Really Big Truth -- About Being an Entrepreneur

Think you're ready to own a business? Are you sure?