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Catherine Clifford

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Sailo

How the Airbnb of Yachting Was Born

Sailo makes it possible for you to rent a stranger's boat for the afternoon.
Rent the Runway

Rent the Runway Just Launched a Competition and Mentorship Program for Women Entrepreneurs

The women-led fashion tech company is partnering with UBS Americas to educate and empower women business owners.
Social Entrepreneurs

This Guy Makes Hipster Shoes in Africa. But Don't Call Him a Social Entrepreneur.

Oliberte founder Tal Dehtiar sells handmade stylish sneaker-shoes. At the same time, he is demonstrating a new model of 'charity.'
Pebble

Pebble Skips Kickstarter in Search of Bigger Pond

Pebble's first two products were blockbuster hits on Kickstarter. But with its latest product, the smartwatch maker is bypassing crowdfunding altogether.
Online Reviews

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Kickstarter

Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit

Yancey Strickler explains why the for-profit model works for his mission-driven crowdfunding platform.
Zenefits

Zenefits Rolls Out Free Software to Help Businesses Comply With Health-Care Requirements

With employers facing new Affordable Care Act reporting requirements in 2016, one human-resources tech company is automating the process.
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
Inspiring Your Team

As Your Startup Grows, Here Is Who to Hire When (Infographic)

Should you hire an head of marketing, operations director or HR manager first?
Human Resources

ZenPayroll Moves Into Benefits, Changes Name to Gusto

The expansion puts the online human-resources startup squarely in competition with larger rival Zenefits.
Project Grow

How You Know You've Created the Company of Your Dreams

The co-founders of Sailo describe the moments when they knew, deep down inside, that they were proud of their work.
Infographics

How to Create a Productive Workplace (Infographic)

A breakdown of the work conditions that affect employee productivity.
Driverless Cars

Google Hires Longtime Car Exec to Head Up Its Driverless Car Division

John Krafcik has previously worked at Ford, Hyundai and online car sales company TrueCar.
Ecommerce

This 29-Year Old Tailor Is Relentlessly Working to Overhaul the Menswear Fashion Industry

Combat Gent founder Vishaal Melwani is proving that high fashion and high tech don't have to mean high prices.