Catherine Clifford

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Consumers View 5-Star Reviews as Too Good to Be True
Marketing Bootcamp

Consumers View 5-Star Reviews as Too Good to Be True

Northwestern University's Spiegel Research Center analyzed how user reviews affect consumer purchasing decisions, and what they found may surprise you.
Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit
Kickstarter

Kickstarter CEO: Why We're a Benefits Corporation, Not a Nonprofit

Yancey Strickler explains why the for-profit model works for his mission-driven crowdfunding platform.
Zenefits Rolls Out Free Software to Help Businesses Comply With Health-Care Requirements
Zenefits

Zenefits Rolls Out Free Software to Help Businesses Comply With Health-Care Requirements

With employers facing new Affordable Care Act reporting requirements in 2016, one human-resources tech company is automating the process.
Kickstarter Boldly Locks Its Mission Into Its Legal Framework
Kickstarter

Kickstarter Boldly Locks Its Mission Into Its Legal Framework

The Brooklyn, N.Y.-based crowdfunding platform announced that it is now a public benefit corporation.
As Your Startup Grows, Here Is Who to Hire When (Infographic)
Infographics

As Your Startup Grows, Here Is Who to Hire When (Infographic)

Should you hire an head of marketing, operations director or HR manager first?
ZenPayroll Moves Into Benefits, Changes Name to Gusto
Human Resources

ZenPayroll Moves Into Benefits, Changes Name to Gusto

The expansion puts the online human-resources startup squarely in competition with larger rival Zenefits.
How You Know You've Created the Company of Your Dreams
Sharing Economy

How You Know You've Created the Company of Your Dreams

The co-founders of Sailo describe the moments when they knew, deep down inside, that they were proud of their work.
How to Create a Productive Workplace (Infographic)
Infographics

How to Create a Productive Workplace (Infographic)

A breakdown of the work conditions that affect employee productivity.
Google Hires Longtime Car Exec to Head Up Its Driverless Car Division
Driverless Cars

Google Hires Longtime Car Exec to Head Up Its Driverless Car Division

John Krafcik has previously worked at Ford, Hyundai and online car sales company TrueCar.
This 29-Year Old Tailor Is Relentlessly Working to Overhaul the Menswear Fashion Industry
Ecommerce

This 29-Year Old Tailor Is Relentlessly Working to Overhaul the Menswear Fashion Industry

Combat Gent founder Vishaal Melwani is proving that high fashion and high tech don't have to mean high prices.
European Court Rules That Commuting Time Is Part of the Workday
Make More Happen

European Court Rules That Commuting Time Is Part of the Workday

The EU's top court has ruled that, for employees who don't work out of an office, time spent commuting to and from worksites counts as part of the workday.
How BlaBlaCar Is Different From Uber
Sharing Economy

How BlaBlaCar Is Different From Uber

The French ridesharing company is reportedly valued at more than $1 billion. Here's what you need to know about it.
Futurist Talks to a Baby About the Meaning of Life and the Video Goes Crazy Viral
Viral Videos

Futurist Talks to a Baby About the Meaning of Life and the Video Goes Crazy Viral

You have to see this video of Jason Silva, the host of National Geographic's Brain Games, having an existential conversation with a baby.
10 Mind-Blowing Travel Destinations for Adventure Junkies and Thrill Seekers
Travel

10 Mind-Blowing Travel Destinations for Adventure Junkies and Thrill Seekers

From Victoria Falls in Zimbabwe to Thimphu, Bhutan, these vacation destinations are sure to inject your life with a serious sense of awe.
Hatchery, a Subscription Service for Foodies, Adds a Marketplace to Its Model
Ecommerce

Hatchery, a Subscription Service for Foodies, Adds a Marketplace to Its Model

Merchants selling on the ecommerce platform get national exposure for their local, artisanal food products, like Dark Chocolate Malted Fudge and Chile Red Pepper Tapenade.