Cecilia Reinaldo is the CEO of Home Owners Direct, an e-commerce property portal that has marked a regional first in the property sector with its comprehensive technology-driven platform that connects property owners with buyers and tenants directly for free. On this UAE-based digital platform, they can meet directly to negotiate and reach private agreements on property sales and rentals.
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Today's tech-savvy millennials, who have information at their fingertips, have underlined the need for a new business model that the property sector cannot ignore.