Craig Simpson

Craig Simpson

VIP Contributor
Author and Owner of Simpson Direct, Inc.

More From Craig Simpson

Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Sales Strategies

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Direct mail can be the best way to get prospective customers to your website and into your sales funnel.
Sales Strategies

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Growth Strategies

Can White Papers Help Boost Your Business?

Creating a white paper can be a powerful strategy for any business-yours included.
Sales Strategies

4 Tips to Boost Your Sales

Here are four great tips you can implement in your business right away.
Sales Strategies

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Marketing Strategies

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
Marketing Strategies

6 Key Variables You Must Track in Your Marketing Campaigns

A good marketer is always looking to improve the outcome of campaigns and is constantly testing and tracking.
Time Management

9 Rules for Successful Time Management

Before you throw yourself into work, consider these time management rules to avoid burnout.
Marketing

Do Percentages Sell Better than Dollar Amounts?

Consider the perceived value of your offer before you launch your next sale.
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Marketing Strategies

Make Your Next Direct Mail Campaign Stand Out

When your postcard marketing campaign falls flat it may be time to try a dimensional mail campaign.
Marketing Strategies

Write Better Ad Copy with This 1 Rule

Remember that you want to "sell the sizzle, not the steak."
Time Management

4 Time Killers You Need to Eliminate

Identifying what drains your time for the least results is the first step to developing alternatives.
Marketing Strategies

This Is How You Write Headlines That Hook 'em!

You can have the sharpest ad copy, but it won't reel in readers (nor land the sale) if they don't get past the headline.

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