More From Dan Blacharski
The Baby Boomer generation is social media savvy and has disposable income, making them a desirable customer base.
Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Marketers are finding new places beyond film and television to promote their products.
CEO offers advice on using online software to provide leadership development strategies for employees.
Clever ads no longer fit the bill. Successful content marketing has become a two-way conversation.