Dmytro Spilka

The pandemic has forced consumers to change their purchasing habits. Now time for businesses to refine their lead generation strategies and focus on what works today, tomorrow, and beyond.

Transforming operations to an online business model is challenging, but technology has paved the way for a much more seamless transition in building a digital presence online.

With startup founders finding themselves in a strong position to embrace modern digital practices ahead of more traditional companies, we're likely to see a surge in innovation among post-pandemic businesses.

As Covid-19 vaccine rollouts continue around the world, especially in the UK, many employers are faced with a new dichotomy: a choice between going back to the office or keeping operations remote.

The UK is still a leader when it comes to the number of companies operating in fintech. However, can complications arising from Brexit lead to the loss of ground?

In an era that's driven by online engagement, we are likely to see a boom in omnichannel marketing. Let's explore how marketers can look to use omnichannel to reach their consumers.

Here are five ways analytics and conversion tracking can help your online business.

As we're about to enter a recession, let's explore if the reopening of borders can help save Europe from the worst possible outcome.

Numerous businesses are exploring selling online and social media as a way to keep themselves afloat if we are to get more unexpected surprises like COVID-19.

As the appeal of cryptocurrencies and uncertainty in the EU continue to grow, can digital currency strike an amicable relationship with Europe beyond all the red tape?

Conversions in the age of privacy.

Time will tell if students and young entrepreneurs can thrive in a sector that may struggle to recover from such a disruptive force.

Public relations has existed long before we knew the sound of 1990s modem. Let's explore how current technology is revolutionizing the European PR landscape.

Content sits upon the throne as the undisputed monarch of modern marketing. But how does one business leverage its power?

Lack of cash is what usually puts people off when deciding to start a business. But, is it really just a pipedream?