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Doug and Polly White

Doug and Polly White

Contributor / Entrepreneurs, Small Business Experts, Consultants, Speakers

Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through Whitestone Partners. They are also co-authors of the book Let Go to GROW, which focuses on growing your business.

More From Doug and Polly White

Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.
Client Relationship Management

3 Keys to Outstanding Account Management

Developing and managing client relationships is critical to the success of a professional services firm.
net income statement

What Exactly Is Your Income Statement Telling You?

These six tips can help you glean how healthy your business is.
Problem Employees

Are Your Employees Capable of and Willing to Do the Job?

For most employers, deciding whether or not to fire an employee is the toughest call they make.
Employee Feedback

To Motivate Your Employees, Give Honest Feedback

Feedback should be tailored to the individual, well thought out and delivered close to the event. Anything else will limit the motivational effect.
Training

Will Training Help Improve Employee Performance?

First, do you really need training at your company? Second, should it be sourced internally or externally?
Overcoming Obstacles

Removing Roadblocks Will Boost Employee Effectiveness

Lack of critical resources, bad policies and vendor issues may all arise. What should you do about them?
Managing Employees

3 Steps to Help Employees Understand Your Objectives and Expectations

When you set objectives, your job is to clearly relay your expectations to the employee.
Business Failure

Why do Start-ups Fail? Revenue May Be the No. 1 Reason.

And a the failure to differentiate your product is a key reason for that lack of revenue.
incentive

3 Key Questions to Ask When Designing an Incentive-Compensation Plan

Incentive-compensation systems are powerful motivators. However, make sure you design yours right so you have no regrets.
Cash Flow

The 5 Phases of Cash Flow

Getting to "profitable" takes longer than you think. First, you have to suffer a little pain.
New Hires

4 Ways to Make Your New Employee a Raving Fan

First impressions: They're why it's so important to spend time planning your new employee's first day.
Starting a Business

6 Questions Your Business Plan Must Answer

If your product's unique aspects aren't defensible against a competitor's copy, it's time to fold your tent and go home.
Buying a Business

Thinking about Buying a Business? Find a 'Favorable' Industry.

Avoid industries, for example, being overtaken by new technologies. Think: CDs.
Managing Employees

The Magic Formula to Becoming a Great Boss

The four things your managers can do to improve your company culture.