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Doug and Polly White

Doug and Polly White

Contributor / Entrepreneurs, Small Business Experts, Consultants, Speakers

Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through Whitestone Partners. They are also co-authors of the book Let Go to GROW, which focuses on growing your business.

More From Doug and Polly White

Accounting

How and When to Grow Your Company's Accounting Function

When people start businesses, they don't always think about the ancillary tasks that keep those businesses going. Accounting, for a start.
Hiring

7 Tips to Improve Recruitment

Here's something you might not know: Fridays are a great time to post a help wanted ad.
Cost Cutting

5 Steps to Cutting Overhead Safely

If you have the stomach for it, you can usually find ways to cut overhead without cutting efficiency.
Funding

2 Reasons You Don't Need Funding for Your New Business

You have a great business idea. But a lack of funding isn't your issue; it's a symptom.
Startup Basics

5 Steps to Keep Your Startup on Track

The only way to grow your business is to stay focused on your priorities.
SEO

5 Steps to Improving Your Website's SEO

The days when people found you through the 'Yellow Pages' are long gone. Here's what you need to do.
Sales Strategies

Tailoring Your Sales Pitch to Your Customer's Personality

Once you recognize and tailor your pitch to your customer's dominant type, among the four types, you'll see positive results.
Planning

Is Planning Your Bugaboo? 5 Steps to Keep Your Startup on Track

Fire up that Excel spreadsheet, and get started breaking down tasks so you can actually complete them.
Customer Relationship Management

5 Tips for Dealing with Unhappy Clients

If you simply demand pay, you will have won the battle and lost the war.
Diversification

Risky Business: Should You Diversify?

Do you suffer from 'magpie' syndrome, always chasing after the next shiny object? Think carefully before you do.
Termination

Have to Terminate an Employee? Here Are 5 Best Practices.

Important points include minimizing the departing staffer's embarrassment -- and keeping an eye on his or her actual departure.
Direct Mail

5 Tips for Direct Mail Marketing

Direct mail should be a never-ending cycle of testing and learning. Are you ready to start?
Setting prices

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.