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Doug and Polly White

Doug and Polly White

Contributor / Entrepreneurs, Small Business Experts, Consultants, Speakers

Doug and Polly White are small business experts, speakers and consultants who work with entrepreneurs through Whitestone Partners. They are also co-authors of the book Let Go to GROW, which focuses on growing your business.

More From Doug and Polly White

Setting prices

How to Calculate 'Breakeven'

Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Setting prices

Understanding the Difference between Gross Margin and Markup

Does your head explode trying to figure out your smartest price? Help is on the way.
Job Interview

What Does a 'Realistic Job Preview' Entail?

In one example, candidates for a job that entailed stacking boxes did just that, to understand what they were in for.
Customer Service

Customer Service Lessons Learned on the Road

What's the difference between how you're treated by a) an airline and b) a car rental company. Sometimes, a lot.
Startup Tips

4 Tips for Stopping Unprofitable Growth

As a business grows, its costs should increase more slowly than its revenue. If yours aren't, time to retool.
Job References

When Hiring, Give Negative References More Weight

Hiring isn't an exact science. However, calling former employers can be helpful, if you are willing to listen.
Making Decisions

How to Use Net Present Value Analysis

Got a big business decision to make? You can 'do the math,' literally, to get some important insights.
Reputation Management

How to Change Your Poor Personal Reputation at Work

One particular executive found out that his direct reports labeled his office 'the Gates of Hell.'
Decision Making

Try 'Grid Analysis' for Your Next Complex Decision

Who knew that a couple of lines on paper, or an Excel spreadsheet, could help you decide that upcoming crucial move?
Business Debt

Should Your Company Have Debt?

Did you know that at a certain level of earnings, debt will increase your ROE, or return on equity?
Hiring Tips

Behavioral Profiles Are Critical to Hiring Success

Hire 'behaviors,' not just skills, experience and education.
Business Failure

3 Signs Your Company Needs an Intervention

Are you taking out a second mortgage to sustain your struggling company? Uh-oh.
Product Development

Dare to Be Different -- or Watch Your Business Derail

Many things can cause a small business to fail, but the most frequent reason is that the owner has failed to effectively differentiate his or her product or service from the competition.
Management

4 Steps to a Better Management Technique

What are your goals for each employee and your plan to meet them?
Funding

10 Ways to Fund Your Small Business

Equity? Debt? Which one is right for you? (Hint: think carefully before taking loans from friends and family).