Eric Samson: Page 2

Founder of Group8A

Eric Samson is the founder of Group8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.

 

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Latest: Page 2

Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.

Marketing

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.

Marketing

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.

Thought Leaders

5 Tips for Hiring Freelancers Who Will Boost Your Business

Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.

Social Media

How Ecommerce Companies Marry Media and Marketing

Consumers crave content, and so advertisers have become publishers.

Marketing

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.