Eric Samson

Eric Samson

Founder of Group8A

More From Eric Samson

Marketing

The Intersection of Psychology and Marketing

The fun part about marketing is the opportunity to discover new ways to trigger favorable emotional responses from consumers.
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Holiday Marketing

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Employee Management

5 Tips for Hiring Freelancers Who Will Boost Your Business

Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
Ecommerce

How Ecommerce Companies Marry Media and Marketing

Consumers crave content, and so advertisers have become publishers.
Conversion

The Science Behind High-Converting Websites

Calls-to-action, consumer-friendly color and followups on abandoned shopping carts are among the tools smart ecommerce companies employ.
Global Expansion

A Framework for Expanding Your Business Internationally

Global expansion can be great for your business, and even better for your local economy.
Global Expansion

7 International Cities That Welcome New and Expanding Businesses

Sure, they're exotic, but have you considered their biggest benefit: cost savings?
Networking

How to Network Effectively at Events

You need new contacts. So design a systematic approach to meeting new people.
Future of Entrepreneurship

Here's How These 3 Huge Brands Kill It on Social

Some brands that mastered advertising long ago are among the businesses that have best adapted social media marketing.
Marketing Strategies

5 Ideas to Create Profitable B2C Marketing Campaigns

When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Social Media

5 Social-Media Opportunities Businesses Mostly Overlook

Surprisingly few companies are taking full advantage of what social media offers.
Marketing Strategies

11 Marketing Wizards Share Their Best Tricks

With marketing there are no guarantees what worked for somebody else will work for you, but it's a good place to start.
Marketing

3 Telltale Signs That Marketing Consultant Is a Waste of Money

The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
Marketing

8 Ways to Do Big-Time Marketing Without Spending a Fortune

When it comes to building your brand, how you spend your money is at least as important as how much money you spend.