More From Eric Samson
Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Finding the most effective talent means knowing where to look, how to exercise due diligence and when to walk away.
Global expansion can be great for your business, and even better for your local economy.
Sure, they're exotic, but have you considered their biggest benefit: cost savings?
When businesses spend money on under-managed marketing channels, the cost can be catastrophic.
Surprisingly few companies are taking full advantage of what social media offers.
The first thing to learn about consultants is the ones who don't know what they are doing cost about the same as the ones who do.
When it comes to building your brand, how you spend your money is at least as important as how much money you spend.