Eric Samson

Eric Samson

Founder of Group8A

More From Eric Samson

Pay for Performance

The Entrepreneur's Guide to Pay-for-Performance Consulting

All too often. business owners fail to make pay-for-performance agreements enticing enough for consultants to bite.
Facebook

Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Ecommerce

Answer These 7 Questions Before Hiring an Ecommerce Consultant

Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Marketing Strategies

How 'Micro Marketing' Can Create Macro Results for Your Brand

Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Online Marketing

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.