More From Eric Samson
Pay for Performance
All too often. business owners fail to make pay-for-performance agreements enticing enough for consultants to bite.
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Think people first, numbers second, and your content will resonate with your audience.