Eric Siu

Eric Siu

Contributor
CEO, Single Grain. Founder, Growth Everywhere.

More From Eric Siu

Snapchat

7 People to Follow on Snapchat for Business Advice

Expand your business and network of followers by following the advice of these Snapchat trailblazers.
Apps

Try Apple's Search Ads to Drive New User Signups in the App Store

The app market is predicted to surge to $101 million by 2020. Don't you want 'in' on this?
Pokémon

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
Online Advertising

How to Drive Marketing Results with Gmail Sponsored Promotions

Word has spread among advertisers that GSP ads are effective, and more people want 'in.'
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Click Through Rates

How to Increase Your Organic Click-Through Rates

You've got to grab readers and haul them into your content. Here are 5 ways to do that.
Instagram Marketing

7 Tips for Getting the Most Out of Instagram's New, 1-Minute Ad Format

If you remember 60-second ads from your childhood, take note: They're baaaack. Just not on TV.
Instagram Marketing

How to Run Effective Instagram Ads

To be effective, your ads need to tell a story. Here are 5 more Instagram marketing tips, as well.
Google

Are You Taking Advantage of Google's Local Inventory Ads?

You already know Google AdWords. Now, meet the newest shiny thing for your bricks-and-mortar business.
Facebook Live

How Your Business Can Capitalize on Facebook Live

When it comes to engagement and sharing, video wins hands-down. Are you ready to start?
Mobile Apps

Facebook's Instant Articles, Apple's News App, Google's AMP: Worth It?

Consider the pros and cons of these three new apps and how they impact content marketers.
Pinterest

5 Tips for Creating Great Pins on Pinterest

Pinterest is all about eye candy and stories. What's yours?
Copyrights

Increase Your Marketing ROI with Free Content

Just make sure you have the legal right to use it.
Marketing

5 Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Even incremental changes in your PPC campaigns can yield big benefits and improvements in conversion rates.
Entrepreneur 360

How Laura Roeder Built Her 'Edgar' App to $150,000 Monthly Revenue in 13 Months

Avoiding VC funding and keeping things simple are some of this entrepreneur's secrets.