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Gabe Zichermann

Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).

Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Marketing

How Gamification Can Improve Customer Loyalty Programs

Expert Gabe Zichermann on how 'gamified' programs can be better than standard rewards-based strategies.
Technology

How Gamification Can Help You Be a Better Manager

Expert Gabe Zichermann on using gamification to hire, innovate, recruit and create performance among your team.
Starting a Business

How Gamification Can Help Attract New Customers

Expert Gabe Zichermann explains how adding gaming features to your site can surpass traditional loyalty programs when it comes to generating new business.
Technology

How to Know If Gamification Is Right for You

Expert Gabe Zichermann explains when you might want to add game elements to your site -- and when you wouldn't.
Marketing

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
Technology

Low-Cost Tools to Add Game Mechanics to Your Site

Gamification expert Gabe Zichermann offers tips and tools for 'gamifying' elements of your online business.
Technology

How Gamification Can Improve Customer and Employee Engagement

Don't think gamification is right for you? Expert Gabe Zichermann says using online and offline gaming elements can improve engagement for all types of businesses.
Technology

The Biggest Mistake to Avoid When Adding Game Elements to Your Site

Think badges and contests are all you need to create long-term engagement? Gamification expert Gabe Zichermann says think again.
Technology

Why You Don't Need to Create an 'Angry Birds' for Your Site

Unless your business involves some type of real-life gaming, you might not want to invest your time and money trying to create the next viral game for your startup.
Technology

How to Get Customers Using Your Online Rewards

Gabe Zichermann explains how offering customers and employees what they want through gamification can create long-term engagement.
Marketing

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
Technology

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
Technology

Five Easy Tools for Adding Game Elements to Your Website

Think you need to be a tech whiz to add game mechanics to your site? Think again. Here are five resources to consider.