Gail Goodman
Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.
Marketing
Marketing a Seasonal Business All Year 'Round
Make fall a fruitful time even if your business runs hot and cold.
Marketing
Do You Know What Clicks With Your Customers?
Those e-mail tracking reports have an important story to tell.
Marketing
Let Testimonials Do the Talking for You
Nobody tells your success stories better than your satisfied customers.
Marketing
Combine Social Media and E-Mail Marketing
Follow these steps to extend the conversation and grow your audience.
Marketing
How to Build a High-Quality E-mail List
If you want customers to sign up for your newsletters, just ask.
Marketing
Seven Ways to Refresh Your Newsletter
It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Marketing
Five Ways to Show Customers You Care
Show them love year-round, and they'll return the favor.
Marketing
Craft Engaging Newsletter Content
No more excuses--anybody can write a great newsletter. Here are some ideas.
Marketing
4 E-Mail Marketing Lessons From 2009
It was a wild year; carry these tips forward and leave the rest behind you.
Marketing
Treat Customers to a Holiday Party
Give your seasonal marketing a personal touch by hosting a special event.
Marketing
Give Your Marketing a Fall Lift
Check in with customers today to prepare for tomorrow's holiday season.
Marketing
Strengthen Your Hellos and Goodbyes
Make better connections with e-mail list sign-ups and opt-outs.
Marketing
E-mail Marketing Still Works
Social media has its place, but e-mail remains the king of online relationship marketing.
Marketing
What's the Pulse of Your Market?
Surveys and polls give e-mail marketers a read on customers' needs
Marketing
Build Your List, Grow Your Business
Every point of contact with potential customers is an opportunity to build your e-mail list.
