Gail Goodman is the author of
Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.
Make fall a fruitful time even if your business runs hot and cold.
Those e-mail tracking reports have an important story to tell.
Nobody tells your success stories better than your satisfied customers.
Follow these steps to extend the conversation and grow your audience.
If you want customers to sign up for your newsletters, just ask.
It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Show them love year-round, and they'll return the favor.
No more excuses--anybody can write a great newsletter. Here are some ideas.
It was a wild year; carry these tips forward and leave the rest behind you.
Give your seasonal marketing a personal touch by hosting a special event.
Check in with customers today to prepare for tomorrow's holiday season.
Make better connections with e-mail list sign-ups and opt-outs.
Social media has its place, but e-mail remains the king of online relationship marketing.
Surveys and polls give e-mail marketers a read on customers' needs
Every point of contact with potential customers is an opportunity to build your e-mail list.
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© 2017 Entrepreneur Media, Inc.