Gail Goodman

Gail Goodman

Guest Writer

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

More From Gail Goodman

Marketing

Marketing a Seasonal Business All Year 'Round

Make fall a fruitful time even if your business runs hot and cold.
Marketing

Do You Know What Clicks With Your Customers?

Those e-mail tracking reports have an important story to tell.
Marketing

Let Testimonials Do the Talking for You

Nobody tells your success stories better than your satisfied customers.
Marketing

Combine Social Media and E-Mail Marketing

Follow these steps to extend the conversation and grow your audience.
Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Marketing

Seven Ways to Refresh Your Newsletter

It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
Marketing

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Marketing

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
Marketing

4 E-Mail Marketing Lessons From 2009

It was a wild year; carry these tips forward and leave the rest behind you.
Marketing

Treat Customers to a Holiday Party

Give your seasonal marketing a personal touch by hosting a special event.
Marketing

Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow's holiday season.
Marketing

Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.
Marketing

E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing.
Marketing

What's the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers' needs
Marketing

Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.
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