Gail Goodman

Gail Goodman

Guest Writer

Gail Goodman is the author of Engagement Marketing: How Small Business Wins In a Socially Connected World (Wiley, 2012) and CEO of Waltham, Mass.-based Constant Contact Inc., a provider of email marketing, event marketing, social media marketing, local deal and online survey tools and services for small businesses, associations and nonprofits.

More From Gail Goodman

Marketing

Ask and You Shall Succeed

Use online surveys to improve your e-mail marketing communications.
Marketing

The Difference a Test Makes

5 steps for creating simple tests that improve e-mail marketing results.
Marketing

Make an Offer They Won't Refuse

Create special offers that get your readers to take action.
Marketing

Make the Most of Your Site's Sign-Up Experience

Use these 6 tips to improve your sign-up form and welcome letter.
Marketing

E-Mail Subject Lines: Beyond the Basics

Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.
Marketing

Getting the Subject Line Right

5 tips for writing e-mail subject lines that'll get recipients to read on
Marketing

Tracking Your E-Mail Marketing Campaigns

Understand your e-mail tracking reports, and learn to up your numbers.
Marketing

Reviewing Your E-Mail Marketing Campaign

5 big questions that'll help you evaluate and improve your e-mail marketing efforts
Marketing

E-Mail Marketing for the Holidays

Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.
Marketing

E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Marketing

E-Mail Marketing Trends: E-Mail Gets Bigger by Going Smaller

As people scan e-mails with preview panes, disabled images and tiny-screened handheld devices, savvy e-mail marketers craft campaigns that aim small--but think big.
Marketing

Get the Most From Your E-Mail Marketing

Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
Marketing

Attracting Customers With a Free Consultation

Show prospects what you can do for their business by offering a complimentary assessment.
Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
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