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Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Financial Statements

6 Things You Didn't Know About Your Financial Statements

The information could be useful, if it's prepared correctly and you know what to look for.
Leadership

The One Thing That Successful Business Leaders Have in Common

What makes a leader more than just a competent manager?
Entrepreneurs

What Business Owners Can Learn From Taxi Drivers

Being a good cab driver is a great allegory for being an entrepreneur.
Lying

5 Lies That Come Out of Entrepreneurs' Mouths

You may not think so, but falsehoods are a part of doing business.
Pricing

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
Human Resources

You Won't Find What Makes a Hire 'Special' on Their Resume

Businesses are all the same, which is why experience in your field shouldn't matter when interviewing job candidates.
Growth Strategies

7 Ways Your Employees Are Stealing From You

Is one of your employees augmenting their paycheck -- at your expense? Here are some ways they may do just that.
Entrepreneurs

3 Reasons Why You'll Never Be Super Successful

Sure, we're all getting by. But what really separates us from the mega rich and powerful?
Growth Strategies

The Real Reason Customers Buy From You

Technology and marketing help, but it didn't seal the deal.
Growth Strategies

The One Thing Your Startup Really Needs to Succeed

It's not a business plan, or even a killer idea. Can you guess what it is?
Finance

The Worst Mistake for Small Businesses to Continue in 2014

What is the one sure thing to turn away modern customers?
Growth Strategies

Dealing With That Unhappy Customer

Sometimes, a client can become a nuisance. Is it worth the stress to save the relationship?
Marketing

Why Discounts Are a Trick

Go ahead, have a sale. Give a discount. Be a sport. But know that you're just playing an age-old game of pricing.
Technology

3 Things You Need to Know About Your Tech Guy

Your tech support can make or break your business when something goes awry. Here's what you need to know to avoid disaster.
Finance

3 People You Need to Know to Get Paid By Your Next Big Customer

Doing business with big companies means it might be a while before you're paid. Here are three key people to know to speed up the process.