Gene Marks

Gene Marks

Contributor / President of The Marks Group

Gene Marks is president of The Marks Group, a ten-person Philadelphia-based consulting firm specializing in sales and marketing technologies. Gene is the author of six books, most recently, The Manufacturer's Book Of List (CreateSpace - October, 2013).

More From Gene Marks

Customer Service

Right or Wrong, You're Not Going to Win the Argument With the Customer

Your profits may take a hit, but it's usually better to just refund or credit a client who feels wronged.
Starting a Business

The Myth of the Successful One-Person Business

Thinking about quitting your job and going into business all by yourself? Read this first and reconsider.
Ready for Anything

Don't Fire These 3 Rotten Customers, Profit From Them

Deciding not to deal with certain people is like leaving money on the table. How's how to deal with these clients sure to give you a headache.
Ready for Anything

How Would You Handle These 7 Situations? Would You Pass the 'Diaper Test'?

There are many moral and ethical questions business owners face on a regular basis. Is there a right way to do things?
Growing a Business

How You, the Local Business Owner, Can Take on Amazon

You can slay the online giant (somewhat) -- by doing these eight things consistently.
Hiring

Want to Work For Me? Be My Facebook Friend.

Is looking into online activities an invasion of privacy? Maybe, but it's important to learn everything you can about a job candidate.
Customer Service

Hey, Service Professionals: It's Time to Modernize

You've probably experienced this before. You need some repair work done, but it's difficult to find someone for the job. Then other inconveniences stack up.
Change

10 Huge Ways Running a Business Has Changed in the Past 20 Years

We've come a long way since the start of President Bill Clinton's first term, plaid shirts and grunge.
Loyalty

Want to Build Loyalty? Remember, Everyone Loves Free Stuff.

There's no easier way to tell a customer or employee that you care then with a gift. And it doesn't even have to cost that much.
Branding

Please Don't Call Yourself a Small-Business Owner

What does that really mean, anyway? And do people really identify themselves like that?
Ask Entrepreneur

6 Things You Didn't Know About Your Financial Statements

The information could be useful, if it's prepared correctly and you know what to look for.
Ask Entrepreneur

What Business Owners Can Learn From Taxi Drivers

Being a good cab driver is a great allegory for being an entrepreneur.
Ask Entrepreneur

5 Lies That Come Out of Entrepreneurs' Mouths

You may not think so, but falsehoods are a part of doing business.
Pricing

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.