More From Gene Marks
Selling people something that surprises them when it works is no way to cultivate customer loyalty.
People who need a ride to the airport or home spit "surge pricing'' but when did supply and demand become a reviled concept?
Small Business Saturday
Customers think warmly of small businesses in principle but it's price, service and quality that decides where they buy.
To make your office party less of an ordeal for your team, tell them thanks for working hard and then leave them alone.
Remarkably few businesses invest the time, much less money, to maximize software they own but don't really understand.
Running a Business
And the best part? It won't cost you anything extra and it'll be available in a Flash.
We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well -- it's not so good.
Are you envious of Harper Lee's success? Too bad. You'll never reach that level of success. But does that really matter?