Geoff Williams

Geoff Williams has written for numerous publications, including Entrepreneur, Consumer Reports, LIFE and Entertainment Weekly. He also is the author of Living Well with Bad Credit.

How I Did It: Getting Started in the Pet Business

How I Did It: Getting Started in the Pet Business

Meet five enterprising animal lovers who found their second acts in the booming pet industry.
How to Hire Workers for Crummy Jobs
Growth Strategies

How to Hire Workers for Crummy Jobs

Need someone for a task that would make even Mike Rowe blanch? When working for you isn't a dream come true.
What Scares Business Owners?
Ready To Launch

What Scares Business Owners?

Plenty of things. But, like inventory, employees and cash flow, fear can be managed.
How to Put Your Creative Stamp on a Franchise
Franchises

How to Put Your Creative Stamp on a Franchise

Creative risks can make the difference between plodding and prosperous.
Five Tips for Marketing to College Students
Marketing Bootcamp

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
Big Marketing Stunts, Small-Business Style
Marketing Bootcamp

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Business Optimization

Hire the Movers, Fire the Truck

If you think moving from one house to another is stressful, try moving a business.
The Toyota Effect: Unlikely Winners and Losers
Marketing Bootcamp

The Toyota Effect: Unlikely Winners and Losers

How is the automaker's global recall affecting other businesses?
Technology

Turn Your Car Into Your Computer

Mobile warriors rejoice; Wi-Fi has reached your vehicle. Just don't surf while driving.
Marketing Bootcamp

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Ready To Launch

Business Unusual: The Tailgater in Your Living Room

What if there was a service to match rabid sports fans with home owners across the country?
Ready To Launch

More Buck Than Bang

Don't waste your startup funds on marketing tactics that cost more than they're worth.
Marketing Bootcamp

What Have You Done for Me Lately?

Companies are under pressure to get the results of their marketing money. Here's how to prove you're delivering.
Marketing Bootcamp

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
Ready To Launch

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.