Gwen Moran

Gwen Moran

Guest Writer / Writer and Author, Specializing in Business and Finance

GWEN MORAN is a freelance writer and co-author of The Complete Idiot's Guide to Business Plans (Alpha, 2010).

Inspiring Your Team

Intuit Program Awards Grants to Help Spur Local Jobs

Need a nudge to hire a new employee? The financial software company is offering funding to small businesses that create jobs.
Starting a Business

Four Common Startup Money Mistakes

Good financial management is key to startup success. You can get your business off to a sound start if you can avoid these money traps.
Marketing

Create Card-Free Rewards Programs with Apps

Cardboard punch cards and laminated key-ring tags are so last year. These apps can help you put your rewards program on smartphones.
Finance

An Insider's Take on Attracting Angel Investment

James Hunt, an angel investor and adjunct professor at Georgetown University's McDonough School of Business, shares his secrets on getting attention from financial backers.
Marketing

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Starting a Business

Five Questions Your Business Plan Must Answer

Business plans don't have to be a lengthy ordeal. But you're more likely to get off to a good start if you think through critical questions about how you'll make money and run the show.
Growth Strategies

How 'Working Spouse' Rules Can Save a Company Money -- And Headaches

Employers can save money by creating 'working-spouse carve-outs' encouraging employees to use their spouse's health-insurance plans.
Finance

How Community Banks Are Wooing Small-Business Customers

The money is coming back in business borrowing-- so why don't businesses want it? Here's a look at what some innovative community banks are doing to try to be your lender.
Finance

How to Find the Best Local Lender for Your Business

Interested in working with a community bank? Here are a few tips for finding the right one.
Finance

How the Company Behind the Money & Bills App Secured $15 Million in Venture Funding

Pageonce lands a new cash infusion to mobilize the 'wallet of the future.'
Project Grow

Five Ways to Give Your Seasonal Business an Off-Season Boost

There are a number of ways to keep the money coming in, even after your high season has passed. Think creatively, learn more about the needs of your customers, and test new ideas, even if they may see...
Take It From The Pros

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Marketing

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Marketing

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Finance

How a Used-Clothing Site Raised $8.4 Million in Venture Capital

A new strategy for an online hand-me-downs company targeting moms helps raise an infusion of cash from venture backers.
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