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Haneen Dabain is the founder of pricena.com, the leading price comparison website in the Middle East. In two years, Pricena has grown to serve one million monthly visits, comparing prices of more than one million products from 150 online stores in UAE, Saudi Arabia, Egypt and Kuwait. In 2015, Pricena was declared the Online Startup of the Year at Entrepreneur Middle East’s Enterprise Agility Awards.
Before setting up Pricena, Haneen worked in web development and management of digital projects for large clients in the Middle East. She is a web, technology and e-commerce enthusiast and a frequent writer about these topics as well.
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E-commerce startups can bridge these gaps and sharpen their value propositions by focusing on five key areas of online reputation, delivery and logistics, warranty and returns, customer service support and shopping experience.
Most entrepreneurs are good at identifying a pain point, but the pain must be acute enough to justify people putting in the amount of effort to use your product.
I wanted to share with you a few valuable lessons (and examples) that can be a somewhat practical guide for other entrepreneurs in the idea, launch or growth stage of their respective ventures.