Heberto Calves
Senior Vice President of Marketing and Product development at EB Brands
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
What Brands Need to Do to Beat the 'Cheap' Perception
Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
More Authors You Might Like
-
Amanda Breen
Senior Features Writer
-
Sherin Shibu
News Reporter
-
Entrepreneur Store
Entrepreneur Store
-
Emily Rella
Senior News Writer
-
Murali Nethi
CEO & Founder
-
Alex Goryachev
AI Executive & WSJ Bestselling Author