Ibrahim Colak is the founder and CEO of mrUsta, an online marketplace that connects customers to trusted Ustas (services providers) efficiently, in a transparent and convenient way.
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As American founding father Ben Franklin famously said, "An ounce of prevention is worth a pound of cure," and there are steps you can take right now to plan for the unexpected, protect your brand and preserve your own reputation as a business owner.
Your brand is human, and just like any person, you live off the engagement and interaction with other humans within your community.