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Imran Shamsi

Imran Shamsi

Founder - What Works

About Imran Shamsi

Director, Writer, Producer and Entrepreneur - Conceptualised and executed promotional campaigns for films like Sui Dhaaga, Jagga Jasoos, Raees, Fan, M.S. Dhoni - The Untold Story, Fitoor etc. Producer of 'The Trip' an international web series featuring Lisa Haydon for Disney - Bindass. Creator of engaging, award-winning branded content like AXE Chickipedia. Headed digital content for Disney India from 2010 - 2014.

Founded What Works in May 2014 and created compelling brand videos for clients like: KFC, Yash Raj Films, UTV Motion Pictures, Fox Star Studios, Red Chillies Entertainment, Uber, Disney, bindass, MTV, AXN, Ogilvy & Mather, Universal Music, Culture Machine and many more.

More From Imran Shamsi

viral content

5 Tips to Make Quality Viral Content

From the famous Priya Varrier wink video and the latest dancing uncle viral video, no one could have guessed the reaction they got, now we tell you what makes a video go viral