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Always the same gifts: the horrendous sweater, the chocolate, the garment that you never hit on the size or the color or the design, or any other junk that ends up thrown away for years or worse, in the trash.
Businesses of all sizes will have to respond in the best way possible to these changes if they want to be on the positive side of the new normal.
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Consuming responsibly and wisely involves much more than just looking for the lowest price.