Jade Kirkel studied Marketing at the University of Johannesburg. Straight from university, Jade joined Sorbet in 2009, a business started by her father. She spent the last ten years as the Marketing Manager of the Group and helped launch Sorbet’s new formats, Sorbet Man, Sorbet Drybar and Candi & Co. Jade has recently left Sorbet, and for now, she is consulting to businesses around strategic branding and customer-centricity and also spending time with her three young girls.
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Knowing your customer does not mean knowing their name, birthdate, what skincare product they bought yesterday and how many manicures they enjoy a month. It's much deeper than that.