More From Jason Feifer
You + Me = much more informative.
Yes, a pitch can lead to a story -- you just need to know how to get our attention.
Despite being a well-known investor in Canada and one of the stars of the French-Canadian version of 'Shark Tank,' this entrepreneur got his funding needs wrong twice.
A new candy company wanted to present itself as fun and high-end. Its packaging sent a very different message.
Coverage can't be bought. You can send us stuff if you'd like, but that doesn't mean we'll write about you.
Send a pitch that editors will actually read.
How The Media Works
Don't make this common mistake.
They make chemistry look easy.
Appeal to interests and common ground.
It's not about you.