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Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

More From Jeff Elgin

Franchises

Will Dunkin' Go the Way of Burger King or McDonald's?

Our franchise columnist looks how a change in the ownership structure can impact franchisees
Franchises

Five Questions to Ask Franchisees Before You Become One

When researching a franchise purchase, don't overlook your best source of information: current and former franchisees.
Starting a Business

Three Keys to Maximizing Franchise Success

Making big bucks in the franchise world isn't a sure thing. It takes skill and hard work, but for the willing it can pay off.
Growth Strategies

How to Find Hot Franchises in a Cold Market

What buyers look for when shopping for a franchise if a famous brand name doesn't top their list.