Jeff Elgin

Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.


Refranchising: Should You Buy In?

Consider these factors before buying a company-owned franchise unit.

Get in the Driver's Seat

Love cars? That love might just make you the perfect franchisee.

Looking for a Great Business Idea? Stay Home

A tour of the typical home reveals numerous opportunities to start a home services franchise.

5 Franchise Marketing Essentials

Look for these qualities before you make an investment.
Starting a Business

10 Things About Franchise Contracts- Part 2

Part two in the series of understanding the ins and outs of a franchise agreement contract, and how to protect yourself.

10 Things About Franchise Contracts- Part 1

Reading the fine print and asking questions can save you from franchise calamity.