Jeff Elgin

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

Latest: Page 9


Is That Franchise a Good Opportunity?

We can't say, but we'll tell you how to figure it out.


How Much Money Can I Make?

Some franchisors are tight-lipped with this information, but there are ways to figure it out.


Evaluating a Franchise Opportunity

You need advice, yes--but you need it from the right people.


Nonnegotiable Franchise Agreements

Franchise agreements set in stone are often the best kind.


Evaluating New Franchises

Proceed with <i>even more</i> caution.


Don't Waste Your Time

The acid test for a good franchise opportunity