About Jennifer Spencer
Jennifer Spencer is the founder of Energent Media, a digital marketing firm for the blockchain space. She is passionate about helping brands leverage content to share their stories with the world.
More From Jennifer Spencer
Remember fidget spinners? Be careful not to build your business around a fad -- and four other important tips.
Fulfilling customers' needs and desires should always be job No. 1 for your business.
Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole.
We've all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies?
Stop! Step away from that press release, and instead consider ... video.
How about immediate customer feedback, efficient customer support and personalization?
The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Building trust with customers is key, of course. But how do you do that?
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Small Business Heroes
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.