Jennifer Spencer

Jennifer Spencer

VIP Contributor
CEO of Energent Media

More From Jennifer Spencer

Product Launch

Will Your Product Launch Be a Success? 4 Signs It Won't Be.

The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Affiliate Marketing

How to Build a Reliable (and Profitable) Affiliate Network From Scratch

Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
Holidays

How to Drive Major Sales on Minor Holidays (Like Today's April Fools' Day)

The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Reciprocity

How to Use 'the Law of Reciprocity' to Build Better Business Relationships

Building trust with customers is key, of course. But how do you do that?
Instagram Marketing

5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
Generation Z

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Pivots

5 Effective Ways Entrepreneurs Can Pivot Better When Things Go Kaboom

Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Business Ideas

5 Simple Ways to Identify Business Ideas That Could (Really) Change the World

Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Hiring

3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions

Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.
Social Media Marketing

The Future of Social Media Platforms and Ways in Which Businesses Can Utilize Them

People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?
Finance

Customer Research Is Another Costly Startup Essential You Can Bootstrap

Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.
Marketing

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging.
Entrepreneurs

Steven Jobs's Wisdom Lives On

Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time.
Technology Hiring

Military Vets Increasingly Look to Solve Tech's Chronic Shortage of Skilled Workers

Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that.
Success

Gary Vaynerchuk: Entrepreneurial Success Isn't What You Think

There is no easy money. Remember that.