More From Jennifer Spencer
The truth is, most product launches fail for two very simple reasons, both of which you've heard about time and time again.
Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One.
The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May?
Building trust with customers is key, of course. But how do you do that?
One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.
This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Don't let problems get you down. Go over, under, around or through. Just be sure that you prepare to pivot.
Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need?
Remember Juli Briskman giving 'the finger' to President Trump's motorcade? Companies care about that kind of employee behavior.
Social Media Marketing
People are leaving Facebook and other giant platforms in favor of small, intimate ones. What does this mean to your small business?
Founders generally realize the importance of systematically learning about their customers, but the cost is often a shock.
Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that.
There is no easy money. Remember that.