Jennifer Wang

Jennifer Wang

Guest Writer / Writer and Content Strategist

Jennifer Wang is a Los Angeles-based journalist and content strategist who works at a startup and writes about people in startups. Find her at lostconvos.com.

Business Moving Forward

How Syyn Labs Brings Creative Visions to Life

The boot-strapped production company finds its niche in wild spectacles.
Entrepreneurs

Geoloqi Makes it Easier to Make Apps Smarter

Startup offers a turnkey platform to add new geolocation functionality to apps and mobile devices.
Entrepreneurs

Tonic Health Brings Fun and Games to Boring Health Forms

The Menlo Park, Calif.-based company is using technology to help healthcare providers create more appealing questionnaires.
Technology

How a B2B Website Made an Emotional Connection With Customers -- And Saw Conversions Soar

A small-business consultant finds success online by embracing her website's limits and tweaking her message.
Marketing

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Growth Strategies

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as...
worth-knowing

How Three Businesses Broke Into the Mommy Market

These entrepreneurs tapped into a lucrative market -- and so can you.
Take It From The Pros

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Take It From The Pros

Skincare Startup's Lesson for Online Brands: Looks Matter

The owner of a skincare line wises up to a basic tenet of packaging and watches online sales take off.
Starting a Business

Is Starting a Business an Art or a Science?

When it comes to launching a business, should you trust your gut or employ a more analytic approach? Professor Steve Blank and behavioral economist Kay-Yut Chen square off.
Growth Strategies

How Motorcycle Designer Erik Buell Got His Vroom Back, Post Harley-Davidson

The trailblazing entrepreneur followed up a disastrous collaboration by launching a new company, a showcase for innovative racing bikes. But can it get the funding it needs?
Starting a Business

Five Things to Do Before Your SXSW Launch

A good showing at Austin's South by Southwest Interactive festival can carry you down the path to startup glory. Here's a last-minute checklist.
Take It From The Pros

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Finance

Three Ways Entrepreneurs Are Using Mobile Commerce to Grow

Mobile payment systems such as Swipe, Pay Anywhere and Square offer merchants free readers, apps, activation and cancellation.
Finance

Transforming Business With Mobile Payments

Small businesses are embracing new mobile payment systems, allowing them to make sales without the high fees and long-term contracts associated with traditional credit card processing.
My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue