Jennifer Wang

Jennifer Wang

Guest Writer / Writer and Content Strategist

Jennifer Wang is a Los Angeles-based journalist and content strategist who works at a startup and writes about people in startups. Find her at lostconvos.com.

Take It From The Pros

How to Become Your Company's Storyteller

Biographies, product histories and compelling anecdotes can lend a personal touch to any brand--and this resonates with consumers. Here's how to tell your tale.
Finance

Three Ways Entrepreneurs Are Using Mobile Commerce to Grow

Mobile payment systems such as Swipe, Pay Anywhere and Square offer merchants free readers, apps, activation and cancellation.
Finance

Transforming Business With Mobile Payments

Small businesses are embracing new mobile payment systems, allowing them to make sales without the high fees and long-term contracts associated with traditional credit card processing.
Take It From The Pros

How an Ex-Ballet Dancer Succeeded by Thinking Outside the Barre

When Hollywood called, a former New York City Ballet dancer turned to the web to keep her back-home fitness clients on track.
worth-knowing

On Zaarly, You Can (Usually) Get What You Want

This San Francisco startup is a matchmaker for renters and owners.
worth-knowing

Happiness Pays Off With Kiip

Kiip relies on the games we play to connect marketers with potential customers.
Growth Strategies

How Never Summer Shredded the Snowboard Industry With Innovation

The 15-year-old company was chugging along before its founders chucked long-held conventions and completely reconceived the design of the snowboard.
worth-knowing

Snowboard Upstarts Break New Ground

The snowboarding industry is on fire, as evidenced by these two newcomers proving it with their own spin.
Technology

Web-Hosting Troubles? How One Company Found a Solution By Building Their Own

When their hosting provider fell flat--and customer files disappeared--Fileblaze decided to go it on their own.
Starting a Business

Spreading the Gospel on a Lean, Mean Startup Strategy

Eric Ries talks about the ideas behind his new book 'The Lean Startup.'
worth-knowing

How Tagged Made a Turnaround for Growth

A look at how the third-largest social network built a following, plus hiring tips for expanding businesses.
Run a Better Business

How One Small Firm Replaced Its AWOL Site Designer -- Fast

A stationery boutique owner had to do some serious bargain-hunting when she needed a web designer to add a 'shop online' element to her company's website.
Marketing

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Technology

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Technology

How Tech-Shy Sectors Are Shedding Their Luddite Ways

A quick look at a handful of tech-related innovations in building, education and animal farming.
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