More From Jerry Fisher
Does your product jam a lot of benefits into a small package? Here's how to sell it.
Something as unexpected as a talking almond could be just what you need to catch the reader's eye.
Make your prospects an offer they can't refuse--a little something for nothing.
Combining print with streaming video could be the hook you need to make your online ads more effective.
When you need to capture your prospects' attention in the blink of an eye, remember: less is more.
To grab attention in a crowded marketplace, try breaking away from the pack with an understated ad.
An ad inviting prospects to interact with the publication in which it appears can really grab attention.
Is your product or service claim as provocative as it could be? Find out how to make yours unforgettable.
Side-by-side comparison ads can persuade prospects to buy in the blink of an eye.
Serving up "bursts" of copy with your ads can attract impatient, time-starved readers.
Cross your fingers, hold your breath . . . and put out ads with no holds barred.
Refusing to give your prospects the whole story at once is a surefire way to pique their curiosity.
How can you convince your tradition-bound prospects to make the switch to e-commerce?
Is it too much of a stretch to get your prospect to read a headline the length of your arm?
Your prospects may be all grown-up, but comic-book-style word balloons still make them stop and stare.