More From Jerry Fisher
Take it from American Express: The right visual cues draw readers into your ad.
Once you've got a great headline for your ad, don't skimp on the details.
"Sorry, what did you say your name was again?" That's the one question you don't want people asking about your business.
Make your brand as instantly recognizable as Bugs Bunny.
Can a new marketing campaign boost Barney's slumping sales?
For true marketing inspiration, head for your product's home turf.
When a company no longer does what its name promises, it's time to change names and market like hell.
Your prospects want you to say what they feel.
This software makeover runs more than skin deep.
The best face to put on your business is your own.
The best ad phrases have already been written.
Not <I>the</I> question—but a question mark can make you advertisement more powerful.
Cute doesn't cut it. To succeed, you've got to be more aggressive.
It should be the first thing out of your ad's mouth.