In sales-letter writing, it's the most important weapon for capturing your reader's attention.
The right buzzwords can whet consumer appetite for your product.
Wanna' sell units? Make ads that promise to whisk away life's more odious tasks.
Eliminate some of your ad's excesses, and it can garner more attention.
If your product isn't selling, then draw it a new image.
A name like the Toilet-Seat Light can have Thomas Edison rolling in his grave, but it can't sell a product on its own.
Share your success story, no matter how small the window of opportunity.
Your prospects' own thoughts are potent headline material.
Tired of the same old ad? Draw on cartoons to add some character.
Your best possible headline may lay unnoticed--seek it out.
Using fear to flag down prospects.
Your claims are most persuasive coming from the mouths of happy customers.
How do you sell a great gift idea? Enthusiasm!
Work magic with a testimonial headline.
Ask prospects to take action, and guess what? They just might.