More From Jerry Fisher
For some ads, it's no guts, no glory.
A customer's praise could be your flier's best headline.
Seeing isn't always believing. Get your prospects' attention by engaging their other senses.
It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.
Seeking inspiration for lively ad copy? Try hitting the newsstand.
If your Web site gets more misses than hits, the hang-up may be your home page.
Create persuasive advertising by revealing how your product beats the competition's.
If you want to improve results from your sales letters, try some good,old-fashioned charm.
Three, two, one. That's how much time you have to make a good first impression in advertising--so choose your words wisely.
The phrase that's launched a million ads still reels prospects in.
Don't be afraid to get a little emotional in your ads.
Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.
How can you spice up your ads without sensationalizing them? Simple. Just drop a name or two.
Meet a future inductee of the Copywriter's Hall of Fame.
The one marketing rule you absolutely must know for the new millenium.