Jerry Fisher

More From Jerry Fisher

Heads Up!

For some ads, it's no guts, no glory.

All The Raves

A customer's praise could be your flier's best headline.

Scents & Sensibility

Seeing isn't always believing. Get your prospects' attention by engaging their other senses.

What's In A Name?

It depends. If your company's name doesn't describe the product or service you provide, it shouldn't be the focus of your advertising.

Fishing For Ideas

Seeking inspiration for lively ad copy? Try hitting the newsstand.

Site Unseen?

If your Web site gets more misses than hits, the hang-up may be your home page.

Dare To Compare

Create persuasive advertising by revealing how your product beats the competition's.

Personal Touch

If you want to improve results from your sales letters, try some good,old-fashioned charm.

Famous First Words

Three, two, one. That's how much time you have to make a good first impression in advertising--so choose your words wisely.

How To . . .

The phrase that's launched a million ads still reels prospects in.

Have A Heart

Don't be afraid to get a little emotional in your ads.

Classic Lines

Like a good novel, your slogan needs substance if you expect it to stand the test of time and move your product out the door.

The Name Game

How can you spice up your ads without sensationalizing them? Simple. Just drop a name or two.

Young Blood

Meet a future inductee of the Copywriter's Hall of Fame.

The Secret's Out

The one marketing rule you absolutely must know for the new millenium.