More From Jerry Fisher
Does your brochure get prospective customers to buy...or say bye-bye?
What's Moody Mare? Jan's Wow Neigh? Arousing curiosity can get readers to zoom in on your ad.
Are you getting the best workout from your promotional mailings?
If your headline falls flat, your audience may not stick around for the whole show.
Want readers to notice your ad? Get in their face.
Hook 'em with the one word that leaves 'em begging for more.
Using the before-and-after approach to grab readers' attention.
Want to capture readers' attention? Simple: Host a sales explosion.
Ads that grab readers' attention in the blink of an eye.
Searching for some sparkling ad copy? It might be right under your nose.
Received a compliment, praise or award lately? Play it up in your ads.
Want to make the most of a small-space ad? Use it to lure readers to your Web site.
When your audience is diverse, a personalized approach to advertising works best.
How to give the competition a few kicks--and still come off looking like the good guy
Every ad tells a story. What's yours?