More From Jerry Fisher
An unusual illustration or photograph stops scanning readers in their tracks.
Cast your net over the World Wide Web . . .and scoop up prospects.
Grab readers with a headline that's out of the ordinary . . . but not too far out.
Want your sales letter to get past the gatekeeper? Have a loyal client write it for you.
Convince Customers You're An Expert With Ads That Educate.
Perk up your sales with fax cover sheets that do double duty as promotional tools.